Teen Street Skills is a new community program, designed by Robbie Buhl, educating teen drivers ages 15-21 with a legal driving permit on street safety. More than the typical driver's education program, Teens will learn about how to maximize their car's performance in order to properly react to adverse conditions.
This program puts teens behind the wheel to learn skills that will be used for a lifetime.
Included in the program are the techniques teens need to be safe and responsible drivers on our community’s streets, including:
Basic driver's education courses do not teach safe driving skills; just "rules of the road". It is important that a teenage driver understand those elements in driving that he/she can control and those that he/she cannot control and therefore must react to. The skills learned in the TEEN STREET SKILLS program will last a lifetime. Also, when parents are actively involved with their teenager’s driving and are good role models, better decision-making happens when teens are behind the wheel.
All seasoned drivers have experienced a skid event at some point, perhaps caused by ice or wet pavement. The first time it happens can be terrifying, especially for a teenager still learning to drive. Without the knowledge of how to control the vehicle in a skid, this often times will result in an accident. The Teen Street Skills Program simulates an actual skid condition and teaches teens how to properly react and control the vehicle by employing the CPR method (Correction, Pause, Recovery) so as to avoid having an accident.
Learning to quickly change lanes to avoid hitting an object is an essential driving technique. Maintaining control of your vehicle relies on balance of wheel control and your speed. Teens will practice the exercise of:
Obviously teens learn to brake in a driver education course. But what is not taught is the practice of emergency braking in a sudden stop scenario. With the inclusion of ABS in most vehicles today, how does that change the braking methodology in a sudden stop scenario. Teens need to understand how hard they can apply these ABS brakes and to experience the pulsate on the brake petal. Teens also need to learn braking and turning simultaneously with ABS and experience how that can control their vehicle.
Your eyes are the center of control of a vehicle. Your hands and feet simply react to what your eyes are telling them. If your eyes are not seeing what is in front of you and aware of what is around you, then it is IMPOSSIBLE for any driver to be in control of their vehicle. Teens must be taught to CHANGE THEIR BEHAVIOR while behind the wheel of their vehicle; teens must TRAIN their eyes to only see what is important to control their driving experience and to FEEL loss of control if there eyes wander to cell phones, radios, eating, or are slowed by drugs or alcohol. SEEING is control, and reaction is only possible when you are seeing what you are reacting to.
Avoiding accidents happens when teens apply all these skills learned above. But there are scenarios that require special knowledge in order to maintain safety and avoid being in an accident. Those include:
It is critical that teen drivers are aware of their surroundings at all times while behind the wheel. An important tip: Always Knowing Your Out.
Most drivers will be pulled over by law enforcement for some reason, but the first time for a teenager can be frightening and nerve-racking. But it doesn’t have to be. Law enforcement personnel will talk with teens about the experience of being pulled over, and what to do and not to do. What should a teen do if they are involved in an accident? Or if their vehicle played a part in causing or the teen witnesses an accident?
Tire pressure? How to measure it? When do you use high beams? Seat positioning? Where is your car battery and what does it mean to "jump it"? Where is the spare and what to do if you have a flat? I’m out of windshield wiper fluid and cant see the road. What now? All these questions and more are answered by vehicle professionals as they walk teens around a car for this look inside and under the hood of a vehicle.
There are AWARENESS BEHIND THE WHEELS tips that every teen needs to know in order to be a PROACTIVE driver:
Marketers understand that mothers are the primary household consumption decision-makers. They also recognize that teens are not only emerging consumers of products and services themselves but are major influencers of buying in the household.
Your engagement with the Teen Street Skills program enables your business to establish an intimate connection with these beneficiaries of your business’s generosity and compassion. Your messaging is front and center throughout not only the program that day, but is woven into the participant promotion leading up to the event.
Just as the Teen Street Skills program leaves a lasting impression on the behaviors of our teens, so to, will your brand’s impression.
Program sponsors will benefit from the presence of their business's banner signage throughout the Teen Street Skills course, including the instruction tent, as well as throughout the promotional materials that are developed to recruit teens into the program. Program sponsors are offered to opportunity provide giveaway bags to all participants and parents, as well as activation programs (i.e. redeem a coupon at the store or online)
Activity sponsors will benefit from brand exposure with on track and inside instruction tent signage recognition. Recognition for Activity Sponsors will also be promoted throughout participant promotional collateral.
Capturing the experiences of these teens while learning these important skills on video and sharing their reactions will be content that sponsors can have access to in order to further their brand messaging in connecting with teens and parents. From our experience with other national programs, there is no shortage of sound bites from teens and parents on camera expressing their gratitude for this free program and expressing the value of what was learned in the program. With this unique digital content accessible to your business’s social media channels, the value of your investment into Teen Street Skills quickly multiplies.
It is a core strategic objective of any successful business. Yet the demand for those dollars from the community constantly outstrips the dollars that your business has budgeted. It is for this reason that your business’s social impact investment must bring a return on that investment. There must be benefit back to your business, taking the form of increased sales, increased brand awareness, or an increase in market share. The Teen Street Skills program is run by a former IndyCar driver from Detroit, Robbie Buhl, who understands the importance of putting sponsors front and center, and who understands what a return on their investment can be in order to keep sponsors engaged with the Teen Streets Skills program.
Program sponsors can sign up with the objective of offering this program exclusively to their employees as well as their families. While the program’s content is geared toward a teenager, program sponsors have found that their own employees can greatly benefit from the skills taught, which also makes for a great corporate outing activity. Companies have also seen benefit in bringing this program exclusively for the teenagers of its employees, which becomes a giveback to the employees that will last a lifetime. The Teen Street Skills program course can be customized to be setup remotely in a company’s parking lot.
Each teen completing the Teen Street Skills program will be presented with a Certificate of Completion, branded with the Program Sponsors logo. These certificates will be kept by program participants as in the future they will be required to present to auto insurers in order for that teen to receive a discount on their auto insurance premiums.
With their investment into the Teen Street Skills program, Program sponsors and Activity sponsors alike will join the Racing 4 Detroit Team. Benefits of membership in this elite Race Team include recognition inside THE FACTORY at Corktown, which is the headquarters for the Racing 4 Detroit team activities. Activities include:
Another benefit to being a member of the Racing 4 Detroit team is your logo’s placement on the Racing 4 Detroit Race Car. Not only will this car be racing on the Global Rallycross racing circuit in 2017, but it will be used extensively in promotional events and will provide additional visibility for your brand.